A FAST CHANGING MARKET
NEEDS A POWERFUL DISTRIBUTION NETWORK.

The motorcycle parts business is evolving rapidly. Not only because of geographical borders vanishing, but also due to the growth of direct sales to consumers and the blurring of traditional value chains. That is why we started Powersports Distribution Group. A powerful network of European wholesalers, which links suppliers via dealers to end-consumers and answers the need for speed in a fast-changing market.

ALL IN ONE AND ONE FOR ALL.

B-to-B aftermarket parts distribution, vintage parts distribution and category management. PDG brings them all together in one group, which benefits each company involved. From improving operational excellence to delivering better service, our network is built to drive business. Both in mature as well as in developing markets.

THE AGILITY TO ADAPT.

The trends and changes in the motorcycle parts market require us to adapt quickly. That is why we keep the PDG organization lean, centered around a small and focused group management, which gives the management teams at the level of each operating company room to act. This approach allows our whole group to be agile, able to act on any opportunity in the parts business.

OUR BUSINESS UNITS

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B-to-B aftermarket distribution

As motorcycle owners tend to be highly loyal to their dealers, a strong local presence is key to a successful parts distribution network. Therefore PDG is building on experienced regional wholesalers with a longstanding track record, such as Hoco Parts, Motoria, Rino Trading, Bradbury Brothers, Rob Hunter and Neo Distribution. To strengthen our local presence even more, all Benelux businesses are organized under Hoco Parts and in the UK Hocoparts UK and Neo Distribution have a close collaboration.

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Vintage/OE parts distribution

Being bike enthusiasts ourselves, we have set up a business unit catering specifically for the classic bike scene and dedicated to vintage and original equipment parts. Japanese spare parts provider CMS, is the first specialist company to join PDG and serve a loyal biker community.

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Category management

In order to expand our product offering and satisfy the needs of our customers, we are also expanding into category management. To do so, PDG teams up with established brands, that benefit from our strength in sourcing, distribution and private label development.

All our category management business is currently run through DC Afam, with Afam for transmission parts, Shido and Nitro for batteries and ISON for filters.

SUPPLY TO ONE DISTRIBUTOR.
GAIN ACCESS TO MILLIONS OF RIDERS.

As you read this, PDG is growing. We are welcoming companies to the group at a rapid pace. Our goal is as ambitious as it is simple: to become Europe’s leading motorcycle parts distributor. Thus offering the best possible proposition and service to our dealers and workshops, and allowing suppliers to reach millions of riders through one group of distributors.