Bradbury and Rob Hunter to join PDG

Powersports Distribution Group (PDG) is proud to announce that it has concluded the purchase of the entire share capital of Bradbury, and the business and assets of Rob Hunter & Co Ltd. The combined business will be re-branded to “Bradbury Hunter” and become one of the largest parts wholesalers in the UK, with a sales team of 11 account managers across the country. With these acquisitions PDG further positions itself as a leading European distributor of premium motorcycle parts and accessories.

There is great strategic rationale for the combination as the two companies complement each other geographically where Bradbury has historically been more active in the North and Scotland and Rob Hunter focuses on the Midlands and South, while sharing a similar product portfolio, with brands as such as EBC, HiFlo, JT, Yuasa, Silkolene and Castrol, which will be further expanded under the ownership of PDG. Denis Bradbury says, “I am delighted with this transaction and look forward to working with Rob’s sales team under the wings of PDG.”

Rob Hunter, who has managed the eponymous company since its creation over 50 years ago, comments, “This deal provides continuity and will benefit our customers, suppliers and staff who have supported us over the years. Denis and I have very complementary businesses and I’ve no doubt that they will be much stronger together.”

Lee Martin, who will join the management team at Bradbury Hunter, thinks this acquisition is a natural fit for PDG, “We aim to build a leading position in the UK hard-parts distribution business and this combination gives us the perfect platform to achieve this.”

Tom Beyers, CEO of parent company PDG, said “We are very pleased to bring together these two great companies. PDG will continue to invest in the UK as well as other key European markets.”

About Bradbury Hunter
Bradbury Hunter resulted from the merger between Bradbury Bros, founded in 1979 and Rob Hunter, founded in 1969 and is one of the leading motorcycle aftermarket parts and accessories distributors in the UK. A combined sales staff of 11 people is active to serve its more than 2500 customers around the UK. The company and the logistical centre (700 m2) are located in Huddersfield (UK). The company specializes in a wide range of parts from renowned brands and offers more than 20,000 SKUs ranging from technical parts to consumables and bike and rider accessories. For more information please visit:

About PDG
Powersport Distribution Group is a leading European group active in the distribution of parts and accessories for motorcycles, headquartered in Breda (the Netherlands). PDG‘s value proposition is to be the preferred partner for its customers and suppliers based on its broad premium product assortment, ease of ordering, availability, service level and perfect fit. PDG is proud to have the most professional and passionate individuals on board, to work with the industry’s most respected brands and to earn the trust of thousands of customers every day. The Group currently consists of three divisions:

• General motorcycle aftermarket parts & accessories distribution: Hoco Parts in Benelux & Denmark, and Bradbury Hunter in the UK
• Category management: AFAM GROUP, a motorcycle after-market transmission & battery supplier to European distributors with famous brands like AFAM, Nitro and Shido
• Vintage parts: CMS, the leading global vintage motorcycle parts distributor

PDG is majority owned by Torqx Capital Partners in partnership with management and former owners.