From the 15th of June 2020, Bradbury Hunter will change its name to Hoco Parts UK Ltd., combining both Bradbury Hunter and Hoco Parts BV (Netherlands) UK wholesale business under one roof at its Huddersfield headquarters.

Co-incident with the newly re-named Company sees the launch of Hoco Parts Online (HPO), a new for the UK market B2B Dealer Online ordering tool.

The in-house developed HPO system has been in use by dealers in The Benelux and Denmark for over 10 years and combines fitment data, trade prices, availability and order history in one user- friendly website. The motorcycle database includes over 15000 models and more than 100,000 products for sale including batteries, chain & sprocket kits, lubricants, tyres, brakes and much more.

This system is a significant development for the National Distributor and its dealer network, with all Huddersfield stocked orders being shipped with same day despatch (up to 5pm) and 24-hour delivery with APC. Orders placed for products stocked in the Netherlands logistics centre will be delivered in 3-5 days.

Rob Morton has been appointed as sales manager for the combined Hoco Parts UK business after working for the Dutch business for five years. He said “I am delighted to introduce Hoco Parts to the wider Bradbury Hunter customer base and the HPO online shop will be an indispensable tool for everyone in the trade. We will also be announcing soon a number of exciting new brands which will be available for all Hoco Parts customers.”

Existing customers have been notified of the change, although any customer with queries can call their sales representative, or contact Rob Morton directly on 07880 775229.


Lee Martin, Country Manager at Hoco Parts UK: “It goes without saying that I am very pleased to make this announcement. The addition of Hoco Parts’ range of products to that of Bradbury Hunter makes our product portfolio even more complete than before. This is good for our customers and good for the market”.

About Hoco Parts UK

Bradbury Hunter resulted from the merger in 2019 between Bradbury Bros, founded in 1979 and Rob Hunter, founded in 1969 and is one of the leading motorcycle aftermarket parts and accessories distributors in the UK. Hoco Parts B.V. was founded in 1973 and is the market leading motorcycle aftermarket parts and accessories wholesale importer and distributor in the Benelux.

There are 8 field-based sales representatives serving customers around the UK and Ireland. The Company and the logistical centre is located in Huddersfield. The Company specializes in a wide range of parts from renowned brands and offers more than 100,000 SKUs ranging from technical parts to consumables and bike and rider accessories.

Hoco Parts UK is part of the Powersports Distribution Group (PDG). PDG consists of Hoco Parts B.V., DC Afam and Vintage parts specialist CMS. The group offers a wide range of products and operates across Europe (